CASE STUDY

Country & Lace Florist

WEBSITE REDESIGN | WORDPRESS | SEO | MIGRATION

We redesigned Country & Lace Florist's website, migrated them from SimpleBiz to WordPress, improved SEO, and created a website that's easier to manage and grow.

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CLIENT

Country & Lace Florist

INDUSTRY

Florist

SERVICES

Website Design, SEO, Migration

COMPLETED

June 2026

THE CHALLENGE

Country & Lace Florist had an outdated website on a platform with limited flexibility. The design no longer reflected the beauty of their brand, and it was difficult to update content. They also wanted to maintain their search visibility and improve the overall experience for their customers.

OUR SOLUTION

  • Custom WordPress design
  • Website migration
  • Mobile optimization
  • SEO improvements
  • Contact forms
  • Google Search Console
  • Performance improvements
  • Ongoing support

WHAT WE IMPROVED

WEBSITE IMPROVEMENTS

  • Modern, responsive design
  • Faster page loading
  • Better navigation
  • Cleaner layout
  • Easier to update

SEO IMPROVEMENTS

  • Metadata optimization
  • Internal linking
  • Google Search Console
  • XML Sitemap
  • Image optimization
  • Redirect strategy

TECHNICAL IMPROVEMENTS

  • SMTP email configuration
  • Hosting migration
  • Contact form testing
  • Security improvements
  • Site performance optimization

RESULTS

  • Improved user experience
  • Modern, responsive website
  • Better SEO foundation
  • Easier content managment
  • Improved email reliability
  • Ready for future SEO growth

PROJECT TIMELINE

  • Discovery
  • Planning
  • Website Design
  • Development
  • SEO Setup
  • Launch
  • Ongoing Support

"Fantastic experience with Marshline Studio. Lee orchestrated the transition and redesign of our website so well. Easy to communicate with a very responsive. Highly recommend!"

- Chris, Country & Lace Florist

RELATED SERVICES

WEBSITE DESIGN

Custom WordPress websites designed to look beautiful and convert visitors.

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SEO

Improve your visibility and attract more organic traffic to your website.

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WEBSITE CARE

Ongoing maintenance, updates, and support so your site runs smoothly.

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PHOTOGRAPHY

Professional photography that showcases your brand at its best.


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FREQUENTLY ASKED QUESTIONS

Country & Lace Florist wanted a modern website that better reflected the quality of their work while making it easier to update content and support future growth. Their previous platform had limited flexibility, so moving to WordPress provided a stronger foundation for long-term success.

The project included a complete website redesign, migration from SimpleBiz to WordPress, improved mobile responsiveness, updated navigation, search engine optimization, contact form improvements, and technical setup including Google Search Console. The new website provides a much better experience for both visitors and the business owner.

Yes. Every Marshline Studio website is built with SEO best practices in mind. For Country & Lace Florist, this included optimized page titles and meta descriptions, image optimization, improved heading structure, internal linking, XML sitemap submission, and Google Search Console configuration to establish a strong foundation for future search visibility.

Absolutely. Whether your website is outdated, difficult to manage, or no longer represents your business, Marshline Studio can redesign it while preserving your existing content and creating a stronger foundation for long-term growth. Every project is customized to fit the client's goals and industry.

Yes. Marshline Studio offers ongoing Website Care plans that include software updates, security monitoring, backups, technical support, and content updates. The goal is to keep every website secure, reliable, and performing at its best long after launch.

Yes. In addition to website design, Marshline Studio offers ongoing SEO services focused on improving search visibility, monitoring keyword performance, publishing optimized content, and continually strengthening a website's presence in search engines over time.

If your website is difficult to update, doesn't perform well on mobile devices, loads slowly, looks outdated, or isn't generating the results you expect, it may be time for a redesign. Marshline Studio can evaluate your current website and recommend improvements based on your business goals.

READY TO START YOUR PROJECT?

Thinking about updating your website?

Let's create something beautiful together.

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